Google Ads Management Asheville, NC
Why Google Paid Advertisements are so Effective
If you refer to Figure 1-1, the section highlighted in blue are paid Google Ads. As you can see, paid ads can immediately catapult you to the top of Search Engine Result Pages instantly (if done correctly).
If done incorrectly, it could end up costing you a lot of money on the back end.
Why Paid Advertisements are so Effective
Frequently Asked Questions
According to Forbes.com, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
Pay Per Click (PPC) management is the process of creating and managing advertisements for your business on either search engines or social media.
The 3 biggest goals of PPC Advertisement include:
-Having a positive Return on Investment for your ads
-Lower your Cost-Per-Click (CPC) Or Cost-Per-Acquisition
-Target the highest converting demographics/keywords
For Example: If it costs somebody $.75 to click your ad, you want to convert this person to buy a product/service or come to your physical location where you make more that that $.75 investment.
When done right, paid advertisments can bring in $1000’s of dollar to your business. If done wrong, you can lose A LOT of money paying search engines/social media by bidding too much.
For Search Engines, if you do it right, you can instantly have your business jump to the first page of search engine result pages (SERP)s for people specifically searching for your product or service. Though SEO is great for free traffic, it’s necessary to use paid ads to widen your outreach and work together with SEO
At Zandstra Web Solutions we focus on ranking your business on all search engines, however we specifically focus on Google. According to quora.com, 66% of all searches are done on Google, just 15% on Bing, and only 14% on Yahoo. Nevertheless, all the structuring of your website and strategies to increase your ranking are all very much the same on all search engines.
According to Google, there are 70,000 Google searched done every SECOND. You heard that right. Not daily, not hourly, not by the minute, but every SECOND.
Tick, there’s another 70,000 people searching on Google.
That equates to 420,000 people searching for something on Google every minute.
Search engines can bring 1000’s of people to your website 24 hours a day, 7 days a week, 365 days a year. Whether you’re driving, hanging with the family, eating dinner, or whatever your endeavor, it is very possible to create passive income and ongoing revenue.
The question is, can we get these people to your website and create lifelong customers?
Our answer: Yes!
1. Set up proper campaign structure to increase ROI
2. Targeting the most profitable prospects
4. Study competition
5. Study your most ideal customers
6. Create unique, aesthetically pleasing ads that improve click through rate (CTR).
7. Analyze analytics and consistently make improvements.
Paid advertisements are a very valuable tool that can be very powerful if leveraged properly, and could be very costly and detrimental if used incorrectly. There are hundreds of success stories from leveraging paid advertisements, and we want your business to be another success story.